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为什么同样的布草品牌的会更贵?

时间:2023-02-23 来源:http://www.jnadx.com/

酒店布草做久了,总会听到有些客户吐槽:为什么同样的布草产品,品牌布草的总是偏贵,是不是中间赚取了一个品牌费用?到底贵在了哪儿?光是牌子响亮就要多花钱?实际上,品牌自然是靠品质的日积月累打造出来的,品牌酒店布草贵在细节而非“牌子”,那是什么呢?
After doing hotel linen for a long time, we always hear some customers roast about why brand linen products are always expensive for the same linen products. Did you earn a brand fee in the middle? Where are you? Do you need to spend more just because the brand is loud? In fact, the brand is naturally built by the accumulation of quality. The details of the brand hotel linen are more important than the "brand". What is that?
研发设计
R&D design
品牌酒店布草都拥有自己的研发设计部门,在设计风格和花型研发上引社会潮流。一个好的创意需要经过大量的的市场调研、不断地尝试,在成品出来之前不知道会废弃多少试稿,其中需要大量的人力和资金成本投入。
Brand hotel linen has its own R&D and design department, which leads the social trend in design style and pattern research and development. A good idea needs to go through a lot of market research and continuous attempts. Before the finished product comes out, we don't know how many trial drafts will be discarded, which requires a lot of labor and capital costs.
原料品质
Raw material quality
要好的产品意味着好的面料。差不多样子的件套或被芯,品牌用料就比很多小厂商要用的好,这就意味着成本,需要大量的金钱投入。小企业因为本身品牌知名度不够,运营能力差,高价格卖不动,没办法承受好材料所带来的成本压力,只能通过低价去撬动市场,也只能想办法在压缩品质。
Good products mean good fabrics. Similar pieces or quilts are made of better brand materials than many small manufacturers, which means a lot of money investment. Small enterprises can't bear the cost pressure of materials because of their lack of brand awareness, poor operation ability and high prices. They can only leverage the market through low prices, and can only find ways to reduce quality.
酒店布草
做工品控
Work quality control
酒店布草产品的做工水平,很大一部分取决于工人的技术熟练水平,高技术的一线工人,现在用工工资已经很高了。而许多工人拿小企业工厂练手。想做好一个品牌,要有很强的品控能力。品控是一个原则性问题,严格的品控水平,就意味着会有出疵率。疵品对于制造商来说,是直接的利益损失。品控是一把尺子,一个漏斗,是品牌的口碑。
The manufacturing level of hotel linen products depends in large part on the skilled level of workers. High-tech front-line workers now have high wages. And many workers take small enterprise factories for training. To be a good brand, we must have strong quality control ability. Quality control is a matter of principle. Strict quality control level means defect rate. Defective products are a direct loss of profits for manufacturers. Quality control is a ruler, a funnel, and the brand's reputation.
服务体验
Service experience
品牌公司有完善的服务体验系统,售前解答,售后服务,线上商城,线下店铺等。强大的服务团队是对消费者的保障,是形象强大的后盾。线上服务快捷,线下店铺卖完还能很好维护客户,这样就为这个品牌赢来了更多的回头客,品牌更加注重品质,信誉,服务和顾客体验。全部的购买和使用流程中,你能享受到的不止优良的产品,还有他们良好服务售后,品牌酒店布草总能为你的生活带来惊喜。
The brand company has a complete service experience system, pre-sale answers, after-sales services, online shopping malls, offline stores, etc. A strong service team is a guarantee for consumers and a strong backing for the image. The online service is fast, and the offline stores can also maintain customers well after they are sold out, thus winning more repeat customers for the brand. The brand pays more attention to quality, reputation, service and customer experience. In the whole purchase and use process, you can enjoy not only excellent products, but also their good after-sales service. Brand hotel linen can always bring surprises to your life.
所以别再纠结品牌布草为什么总是贵,贵有贵的理由;况且越来越多人会选择品牌,本质上也是一种对于生活质量的追求,品牌更是象征着一种生活态度,对于生活有了要求,还会在意贵不贵?您有需求就来我们网站http://www.jnadx.com咨询!
So don't worry about why brand linen is always expensive. There are reasons for it; Moreover, more and more people will choose brands, which is also a pursuit of quality of life in essence. Brands also symbolize an attitude towards life. If they have requirements for life, they will also care about whether it is expensive or not? Come to our website if you need http://www.jnadx.com consulting service